How to Send Data from Facebook Ads to BigQuery

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Published
May 2, 2024
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How can I transfer data from Facebook Ads to BigQuery?

To transfer data from Facebook Ads to BigQuery, you can use the BigQuery Studio page in the Google Cloud console. Click on 'Data transfers' and then 'Create a transfer'. In the 'Source type' section, select 'Facebook Ads'. Provide a name for the transfer in the 'Display name' section. Specify how often the transfer runs in the 'Repeat frequency' list. You can select 'On-demand' to run the transfer when manually triggered. If applicable, select 'Start now' or 'Start at set time' and provide a start date and run time.

  • Manual transfer: This method involves exporting data to a CSV file or Excel workbook and manually uploading it to BigQuery. It gives you control over the data you transfer but can be time-consuming.
  • Facebook Ads API: This method allows you to extract data and send it directly to BigQuery. It requires some technical knowledge but can be more efficient.
  • No-code integration: This method uses third-party tools to send Facebook Ads data to BigQuery automatically. It's a good option if you want to avoid manual work and coding.

What types of data from Facebook Ads does BigQuery support?

BigQuery supports various types of data from Facebook Ads, including INTEGER, STRING, FLOAT, RECORD, TIMESTAMP, and BOOLEAN. This wide range of data types allows for comprehensive analysis of Facebook Ads data within BigQuery.


# Example of data types in BigQuery
INTEGER = 123
STRING = "Facebook Ad"
FLOAT = 123.45
RECORD = {"ad_id": 123, "ad_name": "Facebook Ad", "ad_spend": 123.45}
TIMESTAMP = "2022-01-01 00:00:00 UTC"
BOOLEAN = True

What are some other methods to send data from Facebook Ads to BigQuery?

Aside from using the BigQuery Studio page, there are other methods to send data from Facebook Ads to BigQuery. These include manual transfer, using the Facebook Ads API, and no-code integration through third-party tools. The method you choose depends on your technical skills, time availability, and specific needs.

  • Manual transfer: This method involves exporting data to a CSV file or Excel workbook and manually uploading it to BigQuery. It gives you control over the data you transfer but can be time-consuming.
  • Facebook Ads API: This method allows you to extract data and send it directly to BigQuery. It requires some technical knowledge but can be more efficient.
  • No-code integration: This method uses third-party tools to send Facebook Ads data to BigQuery automatically. It's a good option if you want to avoid manual work and coding.

How often can the data transfer from Facebook Ads to BigQuery be run?

The frequency of data transfer from Facebook Ads to BigQuery can be specified in the 'Repeat frequency' list when creating a transfer. You can also select 'On-demand' to run the transfer when manually triggered. This flexibility allows you to choose a schedule that best fits your data analysis needs.

What is the role of the 'Display name' in the data transfer process?

The 'Display name' in the data transfer process is the name you provide for the transfer. This name helps you identify and manage your data transfers, especially when you have multiple transfers. It's a good practice to use a descriptive name that reflects the data source and destination.

Can I start the data transfer from Facebook Ads to BigQuery immediately?

Yes, you can start the data transfer from Facebook Ads to BigQuery immediately. When creating a transfer, you can select 'Start now' to run the transfer right away. Alternatively, you can select 'Start at set time' and provide a start date and run time to schedule the transfer for a later time.

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